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In 2022, Real Salt Lake, an American professional soccer franchise based in Salt Lake City, UT, partnered with one of its official sponsors, Key Bank, to engage fans and attract new customers with an exciting new street-marketing strategy. The problem? They had unique hiring requirements that would be difficult to meet with traditional staffing agencies: bilingual, easily trainable workers available for multiple 4-hour shifts across a multiple-week campaign. This creative marketing approach required a flexible, creative staffing solution. Enter Bacon.
In 2022, Real Salt Lake, an American professional soccer franchise based in Salt Lake City, UT, partnered with one of its official sponsors, Key Bank, to engage fans and attract new customers with an exciting new street-marketing strategy. The problem? They had unique hiring requirements that would be difficult to meet with traditional staffing agencies: bilingual, easily trainable workers available for multiple 4-hour shifts across a multiple-week campaign. This creative marketing approach required a flexible, creative staffing solution. Enter Bacon.
"We thought Bacon was an absolutely great solution for this, knowing that they could support us with quick-turnaround staffing."
Director, Partnership Services
By leveraging Bacon's innovative staffing solutions, Real Salt Lake achieved a seamless and powerful engagement strategy that resulted in tremendous growth in entries, hires, and overall fan involvement.
With a 200% increase in contest entries and a 500% increase in fan engagement with the marketing campaign, the partnership with Bacon exceeded expectations. The workers they got were prompt, eager, and prepared to carry out their roles with only a 15-minute orientation.
